Compare
JewelHouse vs the other ways to go digital
Most jewellers weigh a legacy jeweller-software vendor, a generic store builder, or a DIY build. Here is how each stacks up on the things that actually matter for selling gold online — compliance, live pricing, your own brand, and the domain features shoppers expect.
Capability
Legacy jeweller softwareDesktop-era ERP + bolt-on web
Generic store builderShopify-style, not jewellery-aware
DIY / in-house buildYou build + maintain it
JewelHouse
Gold-domain compliance (365-day scheme cap, ₹15k instalment, BIS/HUID, GST/HSN)
Add-on modules, often manual
Not jewellery-aware
You must build it
Built in, enforced in code
SEBI-safe digital gold + rate-stamped tamper-evident passbook
Basic scheme, weak passbook
No
You must build it
Flagship — both, compliant
Live metal-rate pricing engine (paise-exact, every price rate-stamped)
Manual / basic
No live-rate engine
You must build it
Built in, day one
Own-brand iOS + Android apps under YOUR developer accounts
Their brand / account
Web or their brand app
Expensive to build
Your brand + your accounts
POS · GST e-invoice · inventory · HUID · karigar — one system
Strong (that’s the origin)
No
Piecemeal
Built in
Savings schemes + family vault, round-up, khata, referrals
Basic scheme only
No
You build it
All included
Instant vernacular search + faceted catalogue
Basic
Add-on / plugin
You build it
Built in — thali to தாலி
Buyback + Book-My-Gold rate-lock (incl. daily gold plan)
Rare
No
You build it
Built in
Marketplace presence + multi-store white-label
No
No
No
Included
Your brand, your data — no lock-in to someone else’s app
Their account
Their platform
Yours — but you build it
Yours
Concierge onboarding + compliance built as code
Varies
DIY
No
Included
Comparison reflects publicly-observable capabilities as of mid-2026 and general product categories; it is not an affiliation or endorsement, names are trademarks of their owners, and capabilities change — verify current features with each provider.