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For India's jewellery houses

Run your showroom like Tanishq.
Keep your name on the door.

Your jewellery brand. Your own app. BIS-verified trust. Live-rate commerce. One platform gives your house everything the national chains have — live rates, the rate-stamped savings passbook, instant vernacular search, digital gold, POS & GST, and your own app on the App Store — under your brand, not ours.

Invite-only onboardingYour brand, your domainYour Apple & Google accounts
Today's Rate Board LIVE · per gram
Au
Gold 22K
916 · fine
₹6,842
+0.4%
Au
Gold 24K
999 · fine
₹7,461
+0.4%
Ag
Silver
999 · fine
₹94
−0.2%
Pt
Platinum
950 · fine
₹3,327
+0.1%
IBJA / MCX + your marginStamped to every sale & gram
The gap we close

You already have the gold and the trust.
The big chains simply out-built you on technology.

Tanishq, Malabar, Joyalukkas and Kalyan didn't win only on price. They won on the experience — a savings scheme on the phone, a digital-gold vault, a slick app, instant search, a rate you can trust, a passbook that never lies.

JewelHouse hands your house that entire stack in weeks. Not a marketplace that puts you next to competitors — a private, white-label digital showroom that carries your name, on your domain, in your own app-store listings.

One platform, every surface

Everywhere your customer meets your brand — and everywhere your team runs the store.

A single system powers the shop-front and the back office, on web and on native mobile. Nothing says "JewelHouse" to your customer. Everything says your house.

Branded storefront (PWA)

An installable web showroom on your own domain — catalogue, instant search, live rates, schemes, checkout. No app-store wait to go live.

Your iOS & Android apps

Native apps published under your Apple & Google developer accounts — the concierge model. Your listing, no takedown risk.

Jeweller admin

POS, orders, rates, inventory, karigar, reports — the daily control room for owners and staff, role by role.

Marketplace presence

Opt in to the Jewellers-of-India map and the cross-jeweller marketplace — discovery that clicks through to your storefront.

The differentiator

The rate-stamped gold passbook.

The single trust artefact no incumbent offers. Every gram your customer saves is recorded with the exact rate it was booked at — and it can never be quietly edited.

  • Rate-stamped, always. Each instalment and every gram is locked to that day's published rate.
  • Append-only, double-entry ledger. Corrections are reversals, never edits — the record is tamper-evident by design.
  • Instant proof of trust. Customers see, to the milligram, what they hold and what they paid — the reason they come back.
Gold Savings Passbook
Aurora Jewellers · Meena R.
28.416 g
Vault balance
10 JulScheme instalment · month 7
booked @ ₹6,842 / g · 22K
+0.731 g
02 JulDigital gold · round-up save
booked @ ₹7,461 / g · 24K
+0.043 g
21 JunBook My Gold · rate locked
locked @ ₹6,795 / g · 22K
+2.100 g
15 JunGifted instalment · from family
booked @ ₹6,801 / g · 22K
+0.735 g
BIS
HALLMARK
· 916 ·
New · the search no one else ships

"थाली" · "kammal" · "kolusu" — your customers search the way they speak.

Instant results under 100 ms with facets for purity, price band, occasion and stones — and a synonym engine that understands vernacular jewellery names across English, Hindi and Tamil. No white-label incumbent offers real search. Yours will.

thali
Traditional Thali Chain 22KMangalsutra · 22K · ₹52,340 indicative
Kerala Ela ThaliMangalsutra · 22K · ₹38,760 indicative
Diamond Mugappu Thali SetMangalsutra · 18K · ₹1,04,200 indicative
matched via synonym: thali → mangalsutra
Everything your house runs on

The whole jewellery business — organised like the rooms of your store.

Not a bag of features. Every capability sits where a jeweller expects it — and the full, always-current list lives in the enablements library.

Room 01

The Rate Board

The number your whole shop revolves around — always live, always yours to margin.

  • Live gold, silver & platinum rates (IBJA / MCX + your margin)
  • Book My Gold — lock today's rate for a future purchase
  • Rate alerts & wishlist price-drop nudges
Room 02

The Savings Room

The fintech-grade savings experience that keeps customers with you for eleven months at a time.

  • 11-month schemes + digital gold (buy & sell)
  • Goal savings, streaks, auto round-up, gift-a-scheme
  • Family accounts & referrals with gold-gram rewards
Room 03

The Counter

Billing that is fast at the counter and spotless for your accountant.

  • POS + GST billing, HSN summaries, split tender
  • E-invoice IRN, old-gold exchange, gift cards
  • Loyalty earn & burn, khata customer credit book
Room 04

The Vault

Every piece accounted for — from the karigar's bench to the display tray.

  • Per-piece inventory with HUID / BIS hallmark
  • Karigar jobs & repairs tracking
  • Bulk CSV import / export, barcode & label printing
Room 05

The Customer's Pocket

Your brand, living on their phone between visits.

  • The rate-stamped passbook & vault balance
  • Instant search, buyback & price-breakup estimators
  • Festival offers, saved sizes & date reminders
Room 06

The Owner's Desk

The whole store at a glance, and proof of everything that happened.

  • Staff sales leaderboard & 16-capability role access
  • Day book, GST / HSN, stock & scheme-liability reports
  • Append-only audit log of every privileged action
How you go live

From request to your own app on the store — the concierge way.

Invite-only, human-guided, and faster than you expect. The full journey is on how it works.

Step 01

Request access

No public signup exists. Tell us about your house; we call within one working day and issue a phone-bound invite.

Invite-only
Step 02

You go live under your name

Redeem the invite with an OTP — your tenant is provisioned in seconds with starter rates and a live subdomain. Your custom domain follows with automated DNS.

Minutes, not weeks
Step 03

Your apps hit both stores

Native iOS & Android apps published under your Apple & Google developer accounts — your listing, your reviews, no shared-account risk.

Concierge publishing
Compliance is code, not a checkbox

The part that keeps you up at night — enforced automatically, on every transaction.

Savings caps, disclosures and hallmarking aren't settings a staff member can get wrong. They're built into the rails. Read the trust page →

365d

Scheme-tenure cap

Savings schemes are hard-capped at 365 days at the database level — impossible to misconfigure.

₹15k

Instalment cap

The ₹15,000 cash-instalment ceiling is enforced as a constraint, not a policy note.

SEBI

Digital-gold disclosure

The mandated SEBI copy screen & disclaimer appear on every digital-gold flow.

DPDP

Consent & KYC

DPDP consent capture and a private KYC bucket with reviewer sign-off, built in.

GST

GST · HSN · e-invoice

Correct GST splits, HSN summaries and government IRN e-invoicing on B2B sales.

BIS

HUID hallmarking

Per-piece HUID capture with BIS lookup — the hallmark trust your customers now expect.

Compare

JewelHouse vs the other ways to go digital

Most jewellers weigh a legacy jeweller-software vendor, a generic store builder, or a DIY build. Here is how each stacks up on the things that actually matter for selling gold online — compliance, live pricing, your own brand, and the domain features shoppers expect.

Capability
Legacy jeweller software
Generic store builder
DIY / in-house build
JewelHouse
Gold-domain compliance (365-day scheme cap, ₹15k instalment, BIS/HUID, GST/HSN)
Add-on modules, often manual
Not jewellery-aware
You must build it
Built in, enforced in code
SEBI-safe digital gold + rate-stamped tamper-evident passbook
Basic scheme, weak passbook
No
You must build it
Flagship — both, compliant
Live metal-rate pricing engine (paise-exact, every price rate-stamped)
Manual / basic
No live-rate engine
You must build it
Built in, day one
Own-brand iOS + Android apps under YOUR developer accounts
Their brand / account
Web or their brand app
Expensive to build
Your brand + your accounts
POS · GST e-invoice · inventory · HUID · karigar — one system
Strong (that’s the origin)
No
Piecemeal
Built in
Savings schemes + family vault, round-up, khata, referrals
Basic scheme only
No
You build it
All included

See the full comparison — named platforms too →

On the anvil

The showroom of the near future — already in the forge.

Your customers keep getting new reasons to choose you, shipped to the same apps you already own.

New Instant vernacular search
New AI catalogue enrichment
Soon AR virtual try-on
Soon Video KYC
Soon WhatsApp-AI concierge
Soon Visual find-similar search
Bring your house online

Position your jewellery store where it belongs — at the top.

Request access and see your own brand running a live storefront, a rate-stamped passbook, instant search and a native app — usually within the first call.

JewelHouse — Your jewellery brand. Your own app. BIS-verified trust. Live-rate commerce.